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29 researched packs

Business ideas that sell to consumers

Here the person paying is a member of the public, usually at a moment when something has gone wrong or come due. Consumer ideas trade the long B2B sales cycle for a short one, and trade account management for the harder problem of being findable at the exact moment of need, which is why the distribution check does most of the work on these packs.

Every pack on this page faced the same checks: real pain, lasting value, room past the competition, a payer who can pay, a route to the buyer, and no legal landmine. Each then survived an adversarial review. How the checks work, and the kill log lists what it killed.

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