Skip to content
Care and benefits claimsUK939B55

SwapSchool, the platform where two families swap school-run driving, and only one of them pays

A booking platform that lets a parent sell spare seats on the school run they already drive, so another local family stops paying for wraparound care.

43 sources9/9 checksVerified today

One page of the verification dossierdossier:939b559421982379
The Public Passenger Vehicles Act 1981 says a journey where passengers are carried at separate fares is not treated as a public service vehicle journey where the conditions in Schedule 1 are met (and).
One-time price
£79
  • 14-day money back, no questions asked
  • Survived all 9 checks
  • Instant download the moment you pay
Modelled economics
Month 1 revenue
£1,152
Lifetime value to cost
30.7×
Payback
1 months
Month 1 covers the pack
14×

£1,152 ÷ £79 = 14×

Computed by the engine from the pack's verified inputs. Your own results will differ.

Secure checkout via Stripe. A pack is grounded research, not a promise of business success. See our refund policy.

What’s inside your download

The moment you pay, you download the whole pack. 8 documents, no drip feed, no login.

  • Executive Summary00_Executive_Summary.mdThe opportunity in one page: what it is, the grounded signals that survived the checks, and an explicit list of what the pack does NOT claim. Read this first to decide if it is for you.
  • The Blueprint (Build Spec)01_Blueprint_BuildSpec.mdWhat is actually being built, and in what order. Phased build plan, the recommended stack, the explicit non-goals for v1, and a straight section on what would kill this.
  • The Go-To-Market Plan02_Marketing_Plan_GTM.mdWhere your first customers come from. The named channels and the communities behind them, the positioning you lead with, the beachhead to start in, and the kill criteria that tell you to stop.
  • The Operations Plan03_Operations_Plan.mdHow the thing actually runs once someone pays. Delivery workflow, capacity limits, the compliance gates you cannot skip, and where the manual work really sits.
  • The Financial Model04_Financial_Model.mdPricing mechanics and unit economics. Figures the engine could not ground are marked as absent rather than filled in, no invented revenue, cost or TAM.
  • First-Week Checklist05_First_Week_Checklist.mdSix concrete steps for days one to seven: confirm the buyer, sketch the smallest paid offer, pick one channel and ignore the rest, and log what you could not verify.
  • Marketing AssetsMarketing_Assets.mdLaunch copy you can send today, listing page, outreach and social drafts. Every asset passes the same claim-check as the research, so nothing here overstates the product.
  • The QA Report, with the receipts(43 sources)QA_Report.mdEvery check the pack was put through, each verdict, and a clickable source behind every claim. This is the file that proves the rest of the pack is not invented.

8 documents, 5,000+ words, yours to keep. Read them, edit them, or paste them straight into Notion, Obsidian or your AI tool of choice. They are plain text files in a zip, so there is no PDF viewer, no login and no subscription between you and them.

Instant download
How we tried to kill it

Each one is an attack, not a rubber stamp. An idea dies on the first front where we find cited evidence against it, and a listing means no hard gate produced that evidence. Finding nothing is not the same as finding a green light.

The fronts every idea is attacked on are below. For where this pack’s case is strong and where it is thin, open How it scores further down, weak bars included.

  • 1Whether the pain is imagined
  • 2Whether the value decays
  • 3Whether incumbents already own the space
  • 4Whether anyone will actually pay
  • 5Whether it can reach a market at all
  • 6Whether there is a legal landmine
See how each check works

Is this for you?

  • Sells to consumers
  • Part automated
  • Full-time
  • Transaction broker
MarketUKThe opportunity, its evidence and its economics are researched for this market. The pack itself is priced and sold in GBP.
Who paysWorking parents at one named school at a time, reached through a single parent volunteer who shares the school's own page with people they already know.

The table of contents

Exactly what this pack covers, plus a blurred look at the document you receive.

Unlocks the moment you buy
  • 01A booking platform launched one school at a time, where a driving parent lists spare seats and days, and a paying parent books a term of afternoon collections
  • 02A pricing rule built into the software so the driver only ever recovers running costs and never makes a profit, with every calculation stored so it can be shown to a licensing officer
  • 03A record held on each driver covering identity, driving licence, MOT date, an insurance declaration and every completed journey
  • 04A list of the questions that must be answered in writing before the first payment, covering taxi licensing, insurance and background checks

A look inside

Real, sourced lines taken straight from the pack. Every source below is a live link: open one and check the claim before you buy.

Extract · verification dossier
  • The Public Passenger Vehicles Act 1981 says a journey where passengers are carried at separate fares is not treated as a public service vehicle journey where the conditions in Schedule 1 are met (and).
  • Their reference point is real money: after-school clubs in Britain average £71.59 a week, which works out at £2,792 across a 39-week term year.
  • HMRC's approved rate is 45p per mile for the first 10,000 business miles in a car or van, dropping to 25p after that.
The rest of this section, and three more documents, are in the pack.
The receipts

Every figure and claim in this pack is traced to external evidence you can open and check. No hand waving, no vibes. Audit reference dossier:939b559421982379.

4 of them, open any of these now:

The other 39 are cited inside the pack, each against the claim it supports.

Want to see the depth first? Read the free sample report

Same mechanics, different world

Like how this one makes money but not the industry it sits in? These work the same way somewhere else.

One payment14 day refund