ScrubSoothe, the hand repair kit that works with NHS hand-rub, not against it
A post-shift hand repair kit for NHS nurses whose hands are wrecked by hospital hand-rub, proven to keep working with the sanitiser so you don’t have to choose between skin and safety.
For someone who wants to build a consumer skin care brand, this pack sets out the sourced case for selling repair creams to healthcare workers whose hands are damaged by frequent hand hygiene, and names the one thing that is not yet proven.
The expensive part of a business idea is not having it. It is the time you spend finding out it does not work. This pack is that work, already done, with its sources left open.
UK·33 sources·8/8 checks·Verified 12 days ago
Sourced from nursem.co.uk, link.springer.com, assets.publishing.service.gov.uk
94.5%
This one came through the filter. 1,444 ideas went through it and the rest died on cited evidence. Read what killed them.
One page of the evidence recorde31bceb456619111
Without it you are the fourth-cheapest hand cream on a crowded shelf, competing with a brand that already sells to this exact audience at £9.99 a tube.
Set by how big this idea could get and the market it targets, never by the size of the pack. See the ladder.
14-day money back, no questions asked
Survived all 8 checks
Instant download the moment you pay
The pack’s own model puts month one at 17× what the pack costs, and payback at 3 months. The workings are the fourth document, and its arithmetic is computed rather than written.
The numbers are in the pack. Pricing mechanics and unit economics, the assumptions behind them listed in full, and anything the research could not stand up is marked so.
Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success. See our refund policy.
What’s inside your pack
The moment you pay, you download the whole pack. 8 documents, no drip feed, no login.
your pack/8 documents
├──00_Executive_Summary.md
Executive SummaryThe opportunity on one page: what it is, what checked out, and what we do not claim.
├──01_Blueprint_BuildSpec.md
The Blueprint (Build Spec)What to build, in what order, on what stack. Includes the non-goals for v1 and what would kill this.
├──02_Marketing_Plan_GTM.md
The Go-To-Market PlanWhere your first customers come from. Named channels, the beachhead to start in, and the signals that say stop.
├──03_Operations_Plan.md
The Operations PlanHow it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.
├──04_Financial_Model.md
The Financial ModelPricing and the numbers behind it. Anything we could not verify is marked missing, never made up.
├──05_First_Week_Checklist.md
First-Week ChecklistSix steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.
├──Marketing_Assets.md
Marketing AssetsLaunch copy you can send today: listing page, outreach, social. Claim-checked like the research.
└──QA_Report.md33 sources
The QA Report, with the receiptsEvery check this pack faced, each verdict, and a clickable source behind every claim.
8 plain-text documents in a zip, 5,000+ words. Yours to keep, edit, or paste anywhere. No login, no subscription.
Instant download
Could you run this?
Behind the research is a business somebody has to actually operate. Here is who they would be selling to, and how soon the first money arrives.
Sells to consumers
Hands-on service
Physical operations
Suits sellers
MarketUKThe opportunity, its evidence and its economics are researched for this market. The pack itself is priced and sold in GBP.
Who paysIndividual healthcare workers with damaged hands, buying for themselves. The evidence names no route for reaching them, so finding one is part of the work.
How we tried to kill it
Each check is an attack, not a rubber stamp. An idea dies on the first check where cited evidence goes against it. This one survived all 8. Finding nothing is not the same as finding a green light; see how each check works on /how-it-works.
The 6 below run on every idea, whatever it is. This one's lane ran 2 more on top, for 8 in all.
Exactly what this pack covers, plus a blurred look at the document you receive.
ScrubSoothe, the hand repair kit that works with NHS hand-rub, not against it
01 · The published evidence on how common hand dermatitis is among healthcare workers, quoted with its sources so you can check every figure yourself.
Without it you are the fourth-cheapest hand cream on a crowded shelf, competing with a brand that already sells to this exact audience at £9.99 a tube.
Alcohol hand rubs are well-documented products whose germ-killing performance is routinely measured in published studies, so the test methods exist and labs know how to run them.
02 · The line from the national infection prevention and control manual for England that tells staff to use an emollient hand cream regularly, during breaks and off duty, and not to use or provide communal tubs in the care setting.
Every hand cleaning and sanitising product sold in the UK is regulated, and businesses new to selling them are expected to work out which rules apply to their product before they sell.
Month 1 revenue
£840
LTV : CAC
4.6×
Payback
3 months
Unlocks the moment you buy
01The published evidence on how common hand dermatitis is among healthcare workers, quoted with its sources so you can check every figure yourself.
02The line from the national infection prevention and control manual for England that tells staff to use an emollient hand cream regularly, during breaks and off duty, and not to use or provide communal tubs in the care setting.
03The rules you would have to sell inside. Advertising claims on a cosmetic must be backed by evidence under Article 20 of the UK Cosmetics Regulation. A product whose main purpose is to sanitise, or one carrying numerical antibacterial claims, falls under the biocide rules instead.
04A plain statement of the open question. Nothing in the evidence shows a cream that leaves alcohol hand rub working as intended, so that testing would be yours to design and pay for.
A look inside
Real, sourced lines taken straight from the pack. Every source below is a live link: open one and check the claim before you buy.
Extract · evidence record
Without it you are the fourth-cheapest hand cream on a crowded shelf, competing with a brand that already sells to this exact audience at £9.99 a tube.
Alcohol hand rubs are well-documented products whose germ-killing performance is routinely measured in published studies, so the test methods exist and labs know how to run them.
Every hand cleaning and sanitising product sold in the UK is regulated, and businesses new to selling them are expected to work out which rules apply to their product before they sell.
Set by how big this idea could get and the market it targets, never by the size of the pack. See the ladder.
14-day money back, no questions asked
Survived all 8 checks
Instant download the moment you pay
The pack’s own model puts month one at 17× what the pack costs, and payback at 3 months. The workings are the fourth document, and its arithmetic is computed rather than written.
The numbers are in the pack. Pricing mechanics and unit economics, the assumptions behind them listed in full, and anything the research could not stand up is marked so.
Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success. See our refund policy.