For UK freelance designers, copywriters and web developers who want their contracts to hold up, this is a monthly email plus a searchable archive explaining decided court cases in plain English.
The expensive part of a business idea is not having it. It is the time you spend finding out it does not work. This pack is that work, already done, with its sources left open.
UK·32 sources·6/6 checks·Verified today
Sourced from landolio.com, fairead.co.uk, delivvo.io
1 / 80
One of the ideas that survived. 1,444 went through the filter and 94% died on cited evidence. Read what killed them.
One page of the evidence record9e662c07c2fc308c
IPSE research says the average UK freelancer is owed over £5,000 in late payments at any given time.
Set by how big this idea could get and the market it targets, never by the size of the pack. See the ladder.
14-day money back, no questions asked
Survived all 6 checks
Instant download the moment you pay
The pack’s own model puts month one at 4× what the pack costs, and payback at 2 months. Every input behind that is sourced, and the workings are the fourth document.
The numbers are in the pack. Pricing mechanics and unit economics, every input sourced, and anything the research could not stand up is marked so.
Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success. See our refund policy.
What’s inside your pack
The moment you pay, you download the whole pack. 8 documents, no drip feed, no login.
your pack/8 documents
├──00_Executive_Summary.md
Executive SummaryThe opportunity on one page: what it is, what checked out, and what we do not claim.
├──01_Blueprint_BuildSpec.md
The Blueprint (Build Spec)What to build, in what order, on what stack. Includes the non-goals for v1 and what would kill this.
├──02_Marketing_Plan_GTM.md
The Go-To-Market PlanWhere your first customers come from. Named channels, the beachhead to start in, and the signals that say stop.
├──03_Operations_Plan.md
The Operations PlanHow it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.
├──04_Financial_Model.md
The Financial ModelPricing and the numbers behind it. Anything we could not verify is marked missing, never made up.
├──05_First_Week_Checklist.md
First-Week ChecklistSix steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.
├──Marketing_Assets.md
Marketing AssetsLaunch copy you can send today: listing page, outreach, social. Claim-checked like the research.
└──QA_Report.md32 sources
The QA Report, with the receiptsEvery check this pack faced, each verdict, and a clickable source behind every claim.
8 plain-text documents in a zip, 5,000+ words. Yours to keep, edit, or paste anywhere. No login, no subscription.
Instant download
Could you run this?
Behind the research is a business somebody has to actually operate. Here is who they would be selling to, and how soon the first money arrives.
Sells to consumers
Part automated
Part-time hours
Audience and media
MarketUKThe opportunity, its evidence and its economics are researched for this market. The pack itself is priced and sold in GBP.
Who paysUK freelance graphic designers, copywriters and web developers, reached through a paid newsletter published directly to subscribers (Substack states a writer can publish to subscribers through a paid or free newsletter).
How we tried to kill it
Each check is an attack, not a rubber stamp. An idea dies on the first check where cited evidence goes against it. This one survived all 6. Finding nothing is not the same as finding a green light; see how each check works on /how-it-works.
Exactly what this pack covers, plus a blurred look at the document you receive.
FreelanceCaseLaw
01 · A monthly email summarising decided UK court cases about freelance contract and payment disputes, each written in plain English with a link to the full judgment
IPSE research says the average UK freelancer is owed over £5,000 in late payments at any given time.
If informal chasing fails, the route in England and Wales runs through a formal letter before action and then the small claims court, for amounts up to £10,000.
02 · A written editorial rule that keeps the product to reporting on decided public cases, with a solicitor review of that wording before launch
Late payment costs the UK economy roughly £11 billion a year, and 38 small businesses close every morning over unpaid invoices.
Month 1 revenue
£225
LTV : CAC
7.7×
Payback
2 months
Unlocks the moment you buy
01A monthly email summarising decided UK court cases about freelance contract and payment disputes, each written in plain English with a link to the full judgment
02A written editorial rule that keeps the product to reporting on decided public cases, with a solicitor review of that wording before launch
A look inside
Real, sourced lines taken straight from the pack. Every source below is a live link: open one and check the claim before you buy.
Extract · evidence record
IPSE research says the average UK freelancer is owed over £5,000 in late payments at any given time.
If informal chasing fails, the route in England and Wales runs through a formal letter before action and then the small claims court, for amounts up to £10,000.
Set by how big this idea could get and the market it targets, never by the size of the pack. See the ladder.
14-day money back, no questions asked
Survived all 6 checks
Instant download the moment you pay
The pack’s own model puts month one at 4× what the pack costs, and payback at 2 months. Every input behind that is sourced, and the workings are the fourth document.
The numbers are in the pack. Pricing mechanics and unit economics, every input sourced, and anything the research could not stand up is marked so.
Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success. See our refund policy.