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Privacy Policy

Version 2026-06-15

Interim beta terms.This document reflects how the platform actually works today and is pending final review by our legal counsel. We'll post a new version here if anything material changes.

Mumchimp(“we”, “us”, “our”) is the data controller for personal data collected through this storefront. This policy explains what personal data we collect, why we collect it, how long we keep it, who we share it with, and the rights you have under UK data-protection law (UK GDPR and the Data Protection Act 2018). We never sell your personal data.

Our registered details: Mumchimp, Registered address available on request. Contact for privacy matters: support@mumchimp.com.

1. What we collect and why

  • Order and account data, your email address, name (if provided), order ID, and purchase history. We use this to process your order, deliver your download, and provide customer support. Lawful basis: performance of our contract with you (UK GDPR Art. 6(1)(b)).
  • Payment data, payment is processed entirely by our payment processor (Stripe or Paddle, depending on which is active at checkout). We never see or store your full card number, CVV, or bank-account details. We receive only a payment confirmation and a transaction reference. The payment processor is an independent data controller for the card data it processes; please review their privacy policy for details.
  • Download tokens, a unique, time-limited token generated at the point of purchase to authenticate your download request. We store the token hash (not the raw token), the order it relates to, and whether it has been used. Lawful basis: performance of our contract with you.
  • Transactional email metadata, delivery receipts and open/click events recorded by our email provider to confirm that order-confirmation and download emails were delivered successfully. Lawful basis: legitimate interests in ensuring delivery of purchased goods.
  • Waitlist sign-ups, if you ask us to tell you when a pack ships in a space we do not yet cover, we store your email address, the search term that came back empty, which page you signed up from, the date and time, a version identifier and a SHA-256 hash of the exact consent sentence you were shown, and a salted SHA-256 hash of your IP address (never the address itself) so that abuse of the form is investigable. Lawful basis: your consent (UK GDPR Art. 6(1)(a)). The box is never pre-ticked, and we hash the sentence you actually saw so that what you agreed to is provable later. You can withdraw at any time by emailing us, see section 6.
  • Technical and security logs, server access logs (IP address, user-agent, request path, timestamp) retained for a short period for fraud detection and infrastructure security. Lawful basis: legitimate interests in operating a secure service.

2. Cookies and local storage

We use only the cookies and browser storage strictly necessary to process your order (for example, to remember what is in your basket). We do not use advertising, analytics, or third-party tracking cookies. Our payment processor may set cookies on the checkout page; those are governed by its own cookie policy.

We do count page views and clicks on our own site, so that we know whether it is working. Those counts are kept as running totals only, we record the page address, the date, and nothing else. No cookie or other identifier is stored on your device for this, we do not record your IP address or browser alongside these counts, and there is no way for us to single you out from them or to follow you between visits. Because nothing is stored on your device and nothing identifies you, this needs no cookie banner and there is nothing for you to opt out of.

3. Who we share data with

We share personal data only as necessary to operate this storefront. Our current sub-processors are:

  • Stripe, Inc. or Paddle.com Market Limited, payment processing. Acting as independent data controller for card and payment data; data may be transferred outside the UK under appropriate safeguards.
  • Mailjet (a Sinch Email brand), transactional email (order confirmations, download links). Processes your email address and message metadata on our behalf; data may be transferred outside the UK.
  • Cloud infrastructure and storage provider, hosts the application and stores order records. Operating under a data-processing agreement on our instructions.

We will also disclose personal data to law-enforcement authorities or regulators where required by law. We do not share data for marketing by third parties.

4. International transfers

Some of our sub-processors are based or process data outside the UK. Where this is the case, we ensure that appropriate safeguards are in place (such as the International Data Transfer Agreement (IDTA) or UK addendum to the EU Standard Contractual Clauses) as required by UK GDPR Chapter V.

5. How long we keep your data

  • Order records (name, email, purchase, download token hash): retained for 7 years from the date of purchase to comply with UK financial record-keeping obligations, then securely deleted or anonymised.
  • Security and access logs: retained for up to 90 days, then deleted.
  • Transactional email metadata: retained for up to 12 months, then deleted.
  • Download tokens: expired tokens are purged within 30 days of expiry.
  • Waitlist sign-ups (email, search term, consent evidence, IP hash): retained for up to 24 months from sign-up, then deleted. We delete your record sooner if you withdraw consent.

6. Your rights under UK GDPR

You have the following rights regarding your personal data. To exercise any of them, contact us at support@mumchimp.com:

  • Right of access, to obtain a copy of the personal data we hold about you.
  • Right to rectification, to ask us to correct inaccurate or incomplete data.
  • Right to erasure, to ask us to delete your data, subject to our legal retention obligations.
  • Right to restriction, to ask us to suspend processing while a dispute is resolved.
  • Right to data portability, to receive your data in a structured, machine-readable format.
  • Right to object, to object to processing based on legitimate interests.
  • Right to withdraw consent, we rely on consent for waitlist sign-ups only. You may withdraw it at any time by emailing us, and we will delete your waitlist record. Withdrawing does not affect anything we did before you withdrew, and it does not affect your order records, which we keep under a separate lawful basis.

We will respond to your request within one calendar month. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

7. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction, including encrypted storage and transport (TLS), access controls, and regular security reviews. No transmission over the internet is entirely secure; if you have reason to believe that your interaction with us is no longer secure, please notify us immediately.

8. Changes to this policy

We may update this policy from time to time. The version date at the top of the page reflects the current version. If we make material changes we will notify you by email (if we hold your email address) or by posting a prominent notice on this page.

9. Contact

For any privacy question or to exercise your data-subject rights, email support@mumchimp.com. Operator: Mumchimp, Registered address available on request. See also our Terms of Service and Refund Policy.