Hiring setup for carers who employ a personal assistant
A carer who uses a direct payment to employ a personal assistant is legally the employer. For a one-off fee, this gets the hire done properly, with the contract, payroll and pension all set up.
6 in 100
6 passed94didn't passRead why they didn't pass
- Who would buy it
You get the checking already done: the evidence behind the idea, the sources it came from, and the objections it survived, all open below so you can judge them yourself.
UK21 sources6/6 checksVerified 1 Aug 2026
Sourced from tax2u.co.uk, england.nhs.uk
6 in 100or fewer get through
This is one of them. 1,444 ideas went through the filter and 94.5% of them died on cited evidence. Read what killed them.
NHS England has published updated guidance on direct payments for healthcare that reflects integrated care boards (ICBs) from July 2022.
The checks
Each check asks one question. This one survived all 6. A pass is not the same as finding a green light: it means no cited evidence went against the idea on that check. See how each check works on /how-it-works.
The 6 below run on every idea, whatever it is.
Is the pain real?
Does the value last?
Is there room in the market?
Can the buyer pay?
Can you reach the buyer?
Is it legal to sell?
A look inside
Real, sourced lines taken straight from the pack. Every source below is a live link: open one and check the claim before you buy.
What’s inside your pack
14 documents · 6 filesThe moment you pay, you download the whole pack. 14 documents, you get everything at once, no login.
Where this starts
The opportunity on one page: what it is, what checked out, and what we do not claim.
What you would be selling
The thing that changes hands for money, written as an offer a buyer could accept today.
The field: who is already there
The people already selling into this, what they charge, and where they leave the door open.
The numbers
Pricing and the numbers behind it. Anything we could not verify is marked missing, never made up.
The case against
The case against, at full strength. Meet the objection here, before a customer makes it.
What you build
What to build, in what order, and what to build it with. Includes what to leave out at first and what would stop this.
How the first customers find you
Where your first customers come from. Named channels, the first group to sell to, and the signals that say stop.
How it runs once it works
How it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.
Your first fortnight
Six steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.
The toolkit
The named tools, services and suppliers this runs on, with what each one is actually for.
Copy you can paste
Launch copy you can send today: listing page, outreach, social. Checked against the sources, like the research.
How to know in 30 days
The one month test: what to run, what number to watch, and the reading that says walk away.
Everything we read, once
Each check, what it found, and the source behind it, without hunting through the plans.
Every check, in full21 sources
Every check this pack faced, each verdict, and a clickable source behind every claim.
What lands in your folder
index.html
The pack, readable
Open this first and read the whole pack in order in your browser. No install, no account.
Complete_Pack.pdf
The pack, typeset for print
Every document in one printable PDF. Open it on a phone, or put it in front of someone.
First_Fortnight.html
Your first fortnight, on one page
A single sheet to print and work from. Days one to fourteen, nothing else on it.
Assumptions.csv
Every assumption, as a spreadsheet
Every number the financial model rests on, in a file your spreadsheet opens directly.
Marketing_Assets.txt
Marketing copy, ready to paste
The launch copy as plain text, so it goes straight into an email, a listing or a post.
manifest.jsonld
A version other software can read
What this pack is, in structured data, so a tool can read it as easily as you can.
A web page you can read, a PDF you can print and a spreadsheet you can open. Yours to keep, edit, or paste anywhere. No login, no subscription.
Instant download21 sources, each cited against the claim it supports.
3 of them, open any of these now:
The other 18 are cited inside the pack, each against the claim it supports.
Researched and published by Chidi, who built Mumchimp. Who that is.
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