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The Freelance Rate Compass

For UK freelance creatives, designers, writers and developers, who want to price their work with confidence instead of guesswork.

The expensive part of a business idea is not having it. It is the time you spend finding out it does not work. This pack is that work, already done, with its sources left open.

UK29 sources5/6 checksVerified today

Sourced from jobbers.io

1 / 80

One of the ideas that survived. 1,444 went through the filter and 94% died on cited evidence. Read what killed them.

One page of the evidence record904b6a0bd834ae08
The UK freelance workforce is large enough to support a recurring product like this, roughly 4.2 million people, per the Office for National Statistics.
One-time price
£49

Set by how big this idea could get and the market it targets, never by the size of the pack. See the ladder.

  • 14-day money back, no questions asked
  • 5 of 6 checks cleared
  • Instant download the moment you pay

The pack’s own model puts month one at 9× what the pack costs, and payback at 3 months. Every input behind that is sourced, and the workings are the fourth document.

The numbers are in the pack. Pricing mechanics and unit economics, every input sourced, and anything the research could not stand up is marked so.

Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success. See our refund policy.

What’s inside your pack

The moment you pay, you download the whole pack. 8 documents, no drip feed, no login.

your pack/8 documents
  • 00_Executive_Summary.md
    Executive SummaryThe opportunity on one page: what it is, what checked out, and what we do not claim.
  • 01_Blueprint_BuildSpec.md
    The Blueprint (Build Spec)What to build, in what order, on what stack. Includes the non-goals for v1 and what would kill this.
  • 02_Marketing_Plan_GTM.md
    The Go-To-Market PlanWhere your first customers come from. Named channels, the beachhead to start in, and the signals that say stop.
  • 03_Operations_Plan.md
    The Operations PlanHow it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.
  • 04_Financial_Model.md
    The Financial ModelPricing and the numbers behind it. Anything we could not verify is marked missing, never made up.
  • 05_First_Week_Checklist.md
    First-Week ChecklistSix steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.
  • Marketing_Assets.md
    Marketing AssetsLaunch copy you can send today: listing page, outreach, social. Claim-checked like the research.
  • QA_Report.md29 sources
    The QA Report, with the receiptsEvery check this pack faced, each verdict, and a clickable source behind every claim.

8 plain-text documents in a zip, 5,000+ words. Yours to keep, edit, or paste anywhere. No login, no subscription.

Instant download

Could you run this?

Behind the research is a business somebody has to actually operate. Here is who they would be selling to, and how soon the first money arrives.

  • Sells to consumers
  • Part automated
  • Audience and media
  • Suits an audience
MarketUKThe opportunity, its evidence and its economics are researched for this market. The pack itself is priced and sold in GBP.
Who paysUK freelance creatives, designers, writers and developers, reachable through existing communities and associations such as IPSE, Freelancers Association and Being Freelance.
How we tried to kill it

Each check is an attack, not a rubber stamp. An idea dies on the first check where cited evidence goes against it. This one cleared 5 of 6. Finding nothing is not the same as finding a green light; see how each check works on /how-it-works.

The 6 below run on every idea, whatever it is.

  • 1Whether the pain is imagined
  • 2Whether the value decays
  • 3Whether incumbents already own the space
  • 4Whether anyone will actually pay
  • 5Whether it can reach a market at all
  • 6Whether there is a legal landmine
See how each check works

The table of contents

Exactly what this pack covers, plus a blurred look at the document you receive.

Unlocks the moment you buy
  • 01A quarterly report benchmarking freelance rates across roles, regions and experience levels
  • 02An online dashboard you can check anytime to see where your rate stands in the market
  • 03Independent, sourced data you can point to when you set your price or negotiate with a client

A look inside

Real, sourced lines taken straight from the pack. Every source below is a live link: open one and check the claim before you buy.

Extract · evidence record
  • The UK freelance workforce is large enough to support a recurring product like this, roughly 4.2 million people, per the Office for National Statistics.
  • A survey cited on LinkedIn found that 67% of freelancers undercharge, often simply because they lack the confidence to charge more (node-cowork, LinkedIn).
The rest of this section, and three more documents, are in the pack.
The receipts

29 sources, each cited against the claim it supports.

One of them, open it now:

The other 28 are cited inside the pack, each against the claim it supports.

Want to see the depth first? Read the free sample report

Same mechanics, different world

Like how this one makes money but not the industry it sits in? These work the same way somewhere else.

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