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Mumchimp

Pricing

From £29 a pack.

37 of the 54 packs on the shelf are £49. They run £29 to £149, priced per pack, and the price is on the pack's own page. Whichever you pick, it is one payment: no subscription, no upsell. No seat fees, no drip-feed. If a pack survives the checks it is listed. If it does not, it is in the kill log.

Why one pack is £29 and another is £149

what changes: the size of the opportunity
  • £1491 pack8 documents, every source cited
  • £991 pack8 documents, every source cited
  • £796 packs8 documents, every source cited
  • £4937 packs8 documents, every source cited
  • £299 packs8 documents, every source cited

Two things set the rung, not a guess: how big the idea could realistically become, and which market it targets (aiming at the US earns one rung over the same idea aimed at the UK, because the market it could reach is bigger). A weekend side business and a venture-scale one get the same 8 documents, researched to the same standard and held to the same bar. What differs is how much is on the table if it works, so a cheaper pack is not a thinner one.

What you get, at every price

Every pack is the same shape: 8 documents, sourced and cited. No tier, no upsell, no add-on. The list below is identical for every pack on the shelf, whether it is £29 or £149.

  • Executive Summary

    00_Executive_Summary.md

  • The Blueprint (Build Spec)

    01_Blueprint_BuildSpec.md

  • The Go-To-Market Plan

    02_Marketing_Plan_GTM.md

  • The Operations Plan

    03_Operations_Plan.md

  • The Financial Model

    04_Financial_Model.md

  • First-Week Checklist

    05_First_Week_Checklist.md

  • Marketing Assets

    Marketing_Assets.md

  • The QA Report, with the receipts

    QA_Report.md

What you do not get

Honesty about the limits is part of the brand.

  • A guarantee that the business will succeed. A pack is evidence-backed research, not a promise of outcome.
  • Live updates. Packs are a one-time artefact, dated at publish. The kill log is the live surface.
  • Personal coaching. The pack is the deliverable. If you want a person, that is a different product, sold elsewhere.
  • A subscription, dashboard, or seat. The pack is a file you own.

14 day money back

If the pack is not what the description said, email support@mumchimp.com within 14 days and we refund in full. No forms, no friction. The full policy is on the refund page.

Every claim cited

Every figure in every pack links to a retrievable source. Open the QA report inside the pack and trace any claim to its origin. The 1,331 ideas we killed are in the kill log.

What this costs when you commission it

A pack is desk research: published sources, read until a claim either holds or dies. Firms sell that by the project, and publish what they charge for it.

IntoTheMinds, 2025 price list
€4,000 minimum, €6,000 average IntoTheMinds, opens the source in a new tab, checked 1 Aug 2026for “Documentary research”, their term for desk research through published sources
A pack, already run
£29 to £149one payment, 8 documents, every claim sourced

Their price list, for a question a client brings them. A pack answers a question we chose and already ran, which is why it can cost what it costs, and why this is a comparison of method, not of service.

Why £49 once, not another subscription

Idea feeds and trend tools sell you the search. We sell you the answer to one.

Subscription idea feeds

$39/month Exploding Topics, opens the source in a new tab, checked 1 Aug 2026

One product’s published price, not a survey of the category. Their other plans are listed at $99 and $249 a month.

What you pay
Every year, for as long as you want access
What arrives
A stream of raw leads and trend signals
Who does the vetting
You do, on every idea in the feed
Launch assets
None. The idea is the product
If you cancel
Access ends, you keep nothing
A Mumchimp pack

£49 one time, yours forever

What you pay
Once. No renewal, no seat fees
What arrives
One finished opportunity, 8 documents
Who does the vetting
Already done: the full filter, every claim sourced
Launch assets
Build spec, GTM plan, ops, unit economics and launch copy
If you cancel
Yours forever, plus 14 day money back
Browse the packs

Mumchimp

£29 to £149. Yours forever.

Pick one pack. One payment, and the price is on the pack's own page.