Pricing
From £19.99 a pack.
32 of the 77 packs available now are £49.99. They run £19.99 to £99.99, priced per pack, and the price is on the pack's own page. Whichever you pick, it is one payment: no subscription. If a pack survives the checks it is listed. If it does not, it is in the kill log.
What this costs when you commission it
A pack is desk research: published sources, read until a claim either holds or dies. Firms sell that by the project, and publish what they charge for it.
IntoTheMinds, 2025 price list
€4,000 minimum, €6,000 average IntoTheMinds, checked 1 Aug 2026
for “Documentary research”, their term for desk research through published sources
A pack, already run
£19.99 to £99.99
one payment, 14 documents, every claim sourced
Their price list, for a question a client brings them. A pack answers a question we chose and already ran, which is why it can cost what it costs. The comparison is one of method.
What changes is the size of the opportunity. The pack doesn’t.
- £99.999 packs14 documents, every source cited
- £79.9916 packs14 documents, every source cited
- £49.9932 packs14 documents, every source cited
- £29.9917 packs14 documents, every source cited
- £19.993 packs14 documents, every source cited
The same 14 documents, at every price
| Price | 14 documents | Packs |
|---|---|---|
| £19.99 | 3 | |
| £29.99 | 17 | |
| £49.99 | 32 | |
| £79.99 | 16 | |
| £99.99 | 9 |
Two things set the rung, not a guess: how big the idea could realistically become, and which market it targets. US-market packs sit one price step higher, because the market they address is bigger. A weekend side business and a venture-scale one get the same 14 documents, researched to the same standard and held to the same bar. What differs is how much is on the table if it works, so a cheaper pack is not a thinner one.
What you get, at every price
Every pack is the same shape: 14 documents, sourced and cited. No tier, no add-on. The list below is identical for every pack in the catalogue, whether it is £19.99 or £99.99.
- 01
Where this starts
The opportunity on one page: what it is, what checked out, and what we do not claim.
- 02
What you would be selling
The thing that changes hands for money, written as an offer a buyer could accept today.
- 03
The field: who is already there
The people already selling into this, what they charge, and where they leave the door open.
- 04
The numbers
Pricing and the numbers behind it. Anything we could not verify is marked missing, never made up.
- 05
The case against
The case against, at full strength. Meet the objection here, before a customer makes it.
- 06
What you build
What to build, in what order, and what to build it with. Includes what to leave out at first and what would stop this.
- 07
How the first customers find you
Where your first customers come from. Named channels, the first group to sell to, and the signals that say stop.
- 08
How it runs once it works
How it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.
- 09
Your first fortnight
Six steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.
- 10
The toolkit
The named tools, services and suppliers this runs on, with what each one is actually for.
- 11
Copy you can paste
Launch copy you can send today: listing page, outreach, social. Checked against the sources, like the research.
- 12
How to know in 30 days
The one month test: what to run, what number to watch, and the reading that says walk away.
- 13
Everything we read, once
Each check, what it found, and the source behind it, without hunting through the plans.
- 14
Every check, in full
Every check this pack faced, each verdict, and a clickable source behind every claim.
What you do not get
Honesty about the limits is part of the brand.
A guarantee that the business will succeed
A pack is evidence-backed research, not a promise of business success.
Live updates
Packs are a one-time file, dated at publish. The kill log is the live page.
Personal coaching
The pack is what you get. If you want a person, that is a different product, sold elsewhere.
A subscription, dashboard, or seat
The pack is a file you own.
- Refund window
- 14 days
- Ideas killed
- 1,364
- Payment
- One-time
If the pack is not what the description said, email support@mumchimp.com within 14 days and we refund in full. No forms, no friction. The full policy is on the refund page.
Every verdict ships with the sources it was ruled on. Open the QA report inside the pack and trace any claim to its origin. The 1,364 ideas we killed are in the kill log.
Why £49.99 once, not another subscription
Idea feeds and trend tools sell you the search. We sell you the answer to one.
Subscription idea feeds
$39/month Exploding Topics, checked 1 Aug 2026
One product’s published price. It is not a survey of the category, and their other plans are listed at $99 and $249 a month.
- You pay
- every year, forever
- You get
- raw leads to vet yourself
- If you cancel
- you keep nothing
A Mumchimp pack
£49.99 one time
Yours forever.
- You pay
- once
- You get
- one vetted opportunity, 14 documents
- If you cancel
- it was never a subscription
Mumchimp
£19.99 to £99.99. Yours forever.
One payment per pack, no subscription. Read a free sample first if you’d like to see the rigour before you buy.