PetShift Console — The solo pet-sitter's multi-platform booking hub and owner-communication automator

What’s inside your download

The moment you pay, you download the whole pack. 8 documents, no drip feed, no login.

• 🧭Executive Summary00_Executive_Summary.mdThe opportunity in one page: what it is, the grounded signals that survived the checks, and an explicit list of what the pack does NOT claim. Read this first to decide if it is for you.
• 📄The Blueprint (Build Spec)01_Blueprint_BuildSpec.mdWhat is actually being built, and in what order. Phased build plan, the recommended stack, the explicit non-goals for v1, and a straight section on what would kill this.
• 🎯The Go-To-Market Plan02_Marketing_Plan_GTM.mdWhere your first customers come from. The named channels and the communities behind them, the positioning you lead with, the beachhead to start in, and the kill criteria that tell you to stop.
• 🛠️The Operations Plan03_Operations_Plan.mdHow the thing actually runs once someone pays. Delivery workflow, capacity limits, the compliance gates you cannot skip, and where the manual work really sits.
• 📊The Financial Model04_Financial_Model.mdPricing mechanics and unit economics. Figures the engine could not ground are marked as absent rather than filled in, no invented revenue, cost or TAM.
• ✅First-Week Checklist05_First_Week_Checklist.mdSix concrete steps for days one to seven: confirm the buyer, sketch the smallest paid offer, pick one channel and ignore the rest, and log what you could not verify.
• ✍️Marketing AssetsMarketing_Assets.mdLaunch copy you can send today, listing page, outreach and social drafts. Every asset passes the same claim-check as the research, so nothing here overstates the product.
• 🔗The QA Report, with the receipts(33 sources)QA_Report.mdAll six checks, each verdict, and a clickable source behind every claim. This is the file that proves the rest of the pack is not invented.