6 in 100
6 survived94 killedRead what killed them
ICO breach response pack for UK digital agencies
Generates the 72-hour Information Commissioner's Office (ICO) breach notification, client comms letter and insurer evidence pack for a UK digital agency after a personal-data incident on its systems.
- Who would buy it
You get the checking already done: the evidence behind the idea, the sources it came from, and the objections it survived, all open below so you can judge them yourself.
UK33 sources8/8 checksVerified 3 days ago
Sourced from ico.org.uk
6 in 100or fewer get through
This is one of them. 1,444 ideas went through the filter and 94.5% of them died on cited evidence. Read what killed them.
The buyer is the owner of a UK digital agency, 5-30 staff, who has just discovered a personal-data incident and has 72 hours to report it.
How we tried to kill it
Each check is an attack, not a rubber stamp. An idea dies on the first check where cited evidence goes against it. This one survived all 8. Finding nothing is not the same as finding a green light; see how each check works on /how-it-works.
The 6 below run on every idea, whatever it is. This one's lane ran 2 more on top, for 8 in all.
Whether the pain is imagined
Whether the value decays
Whether the space is already taken
Whether anyone will actually pay
Whether it can reach a market at all
Whether there is a legal landmine
Could you run this?
Behind the research is a business somebody has to actually operate. Here is the market it runs in, and how soon the first money arrives.
- Market
- The opportunity, its evidence and its economics are researched for this market. The pack itself is priced and sold in GBP.
A look inside
Real, sourced lines taken straight from the pack. Every source below is a live link: open one and check the claim before you buy.
What’s inside your pack
14 documents · 6 filesThe moment you pay, you download the whole pack. 14 documents, you get everything at once, no login.
Where this starts
The opportunity on one page: what it is, what checked out, and what we do not claim.
What you would be selling
The thing that changes hands for money, written as an offer a buyer could accept today.
The field: who is already there
The people already selling into this, what they charge, and where they leave the door open.
The numbers
Pricing and the numbers behind it. Anything we could not verify is marked missing, never made up.
What would sink this
The case against, at full strength, so you meet the objection here rather than from a customer.
What you build
What to build, in what order, and what to build it with. Includes what to leave out at first and what would kill this.
How the first customers find you
Where your first customers come from. Named channels, the first group to sell to, and the signals that say stop.
How it runs once it works
How it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.
Your first fortnight
Six steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.
The toolkit
The named tools, services and suppliers this runs on, with what each one is actually for.
Copy you can paste
Launch copy you can send today: listing page, outreach, social. Checked against the sources, like the research.
How to know in 30 days
The one month test: what to run, what number to watch, and the reading that says walk away.
Everything we read, once
Each check, what it found, and the source behind it, without hunting through the plans.
Every check, in full33 sources
Every check this pack faced, each verdict, and a clickable source behind every claim.
What lands in your folder
index.html
The pack, readable
Open this first and read the whole pack in order in your browser. No install, no account.
Complete_Pack.pdf
The pack, typeset for print
Every document in one printable PDF. Open it on a phone, or put it in front of someone.
First_Fortnight.html
Your first fortnight, on one page
A single sheet to print and work from. Days one to fourteen, nothing else on it.
Assumptions.csv
Every assumption, as a spreadsheet
Every number the financial model rests on, in a file your spreadsheet opens directly.
Marketing_Assets.txt
Marketing copy, ready to paste
The launch copy as plain text, so it goes straight into an email, a listing or a post.
manifest.jsonld
A version other software can read
What this pack is, in structured data, so a tool can read it as easily as you can.
A web page you can read, a PDF you can print and a spreadsheet you can open. Yours to keep, edit, or paste anywhere. No login, no subscription.
Instant downloadThe table of contents
Exactly what this pack covers, plus a blurred look at the document you receive.
A method for turning an agency owner's plain English account of the incident into a completed ICO breach notification, built around the details the ICO says a notification must contain: what the breach was, roughly how many people and records are involved, a contact point, the likely consequences, and the steps being taken
A plain letter the agency can send to its clients explaining what happened
A dated chronology pack the agency can hand to its cyber insurer
A library of data flow templates for the ad platforms, content systems and design tools agencies actually use, so each pack starts from the agency's own setup rather than a blank page
A route to buyers through cyber insurers, who keep panels of incident response providers and point insured businesses to them after an incident
33 sources, each cited against the claim it supports.
3 of them, open any of these now:
The other 30 are cited inside the pack, each against the claim it supports.
Researched and published by Chidi, who built Mumchimp. Who that is.
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Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success.
14 day money back · every claim sourced · one-time payment · see our refund policy
The numbers are in the pack. The fourth document works them out rather than asserting them, lists every assumption behind them, and marks anything the research could not stand up.
Secure checkout via Stripe. A pack is evidence-backed research, not a promise of business success. See our refund policy.